Redesigning VIA Rail's Reservation System
CLIENT
PROJECT
Design the new reservation system on Via Rail Website
ROLE
Senior UX Designer
DURATION
6 months, Full-time
I joined VIA Rail's team as a UX Designer to help deliver their new reservation system solution. My role focused on designing intuitive, user-friendly interfaces that enhanced the booking experience across devices. I ensured the platform adhered to high accessibility standards, addressing the needs of passengers with diverse requirements.
Additionally, I collaborated closely with stakeholders designers and developers to implement innovative features, aligning user-centric design principles with technical feasibility to create a seamless booking journey.
Role and Responsibilities
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Conducting user research to understand passenger needs and pain points.
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Designing intuitive interfaces for the booking platform across various devices.
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Ensuring accessibility compliance to cater to passengers with specific needs.
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Collaborating with developers and stakeholders to implement new features.
Process and Solutions
Based on the business requirements, I worked on creating high-fidelity prototypes in Axure RP for key features, including the Search Destination page, Disabilities Options, and Passenger Information forms. Each design was crafted for responsive views, ensuring a seamless experience across desktop, mobile, and tablet devices.
I presented design solutions to the business team for validation and meticulously documented each design to support implementation. Collaborating closely with stakeholders and other designers, I ensured the designs aligned with user-centric principles and technical feasibility to deliver an optimized booking journey.
Conclusion
The redesign of VIA Rail's reservation system highlights the transformative power of user-centered design in modernizing digital platforms. By prioritizing passenger needs and accessibility, the new system not only delivers a streamlined and intuitive booking experience but also sets a new standard for inclusivity and convenience.
This project underscores the importance of designing with empathy and adaptability, paving the way for future innovations that enhance customer satisfaction and service excellence.
Learn more about the VIA Rail reservation system redesign by visiting their website
